From Records to Relevance: Communicating the Value of Living Collections
Jessica Turner-Skoff, Ph.D. , Longwood Gardens
How can gardens help people understand the power of living collections? Drawing on Longwood Gardens’ experience, this presentation follows the journey from collections data and horticultural expertise to institutional action and public engagement. Through practical examples, it explores successes, challenges, and lessons for communicating the conservation value of living collections to staff, guests, partners, and broader audiences.
Speaker: Jessica Turner-Skoff, Ph.D., Associate Director, Science Communications, Longwood Gardens